neps

Please Sign in or register
so we can serve you better!

Need Help? Call Us!               

1.844.994.0442

Navigation Menu

Guide to Developing a Revolutionary Brand

Guide to Developing a Revolutionary Brand

Posted by on Oct 21, 2016 in Corporate, Tips | 0 comments

Creating a brand strategy can be a difficult process for many entrepreneurs and small businesses if they can’t outsource a marketing team. It can even be a daunting task for the largest of companies. Whatever the case may be, here at New Era Print Solutions we can help your business communicate your brand effectively through innovative print campaigns. These 5 tips and tricks will help you make better branding decisions and come up with a slogan your customers won’t forget. Values Company values are extremely important. What makes Tim Horton’s brand different from Starbucks defines how they do everything- from logistics to sales. Tim Horton’s focuses on families and community. Starbucks focuses on the environment and health conscious choices. Review your business or sales strategy to discover your values and [let them soar]. Personality What makes a company shine is the way they communicate with their target audience. Is your tone fun? Is it formal? Define the way you interact with your customers to distance yourself from your competitors. You can use business cards, flyers and invoices to reflect your personality. Target Customer Clearly define your demographic. This could be based upon age, location, education, hobbies or even culture. Customer’s Goals Customers come to your business looking to fulfill specific needs or wants. Draw a blueprint of how your product will meet their needs; design your service to fulfill their goals. Image Every company can be recognized by the colours of their brand and the copy they use. Make sure to pick distinct cohesive colours that will separate you from your competition. New Era Print Solutions is your one-stop printing services company in Mississauga, Oakville, and Milton, specializing in graphic design, printing and binding. Our team of associates are knowledgeable and will help you every step of the way. To find out more about our services contact 1-844-994-0442 or e-mail...

Read More

Why Your Next Promotion Needs a Flyer

Why Your Next Promotion Needs a Flyer

Posted by on Sep 19, 2016 in Corporate, Tips | 0 comments

Flyers are great for marketing because they can be given out to so many people in so many different places. They can be handed out at events, trade shows, and showcase your branding and content in a clear concise way. They Get Everyone’s Attention Flyers are good because they are easy to read and eye-catching. You can reach a wide audience by dispersing flyers. Flyers can be handed out through many venues. Instead of handing out business cards, your flyer can contain more valuable information about your product or services. Connect With Your Target Audience Better The great thing about a flyer is that you can feel it in your hands and it’s a tangible way of communicating with your potential customers. Lots of advertisements these days have gone digital, so an interesting paper and texture can connect with your audience in a way that digital can’t. At NEPS, we offer a large variety of papers and textures to choose from for your next flyer. Imagery A great flyer is only as good as it’s designer. Pick a design style that you like, then try and follow the same layout. This will keep your flyer organized and appealing. Make sure to pick colours for your fonts and backgrounds that are in a family colour scheme so that your message doesn’t clash with your imagery. This will keep your flyer from being inconsistent. To design your next flyer, give NEPS, your printing services company in Mississauga, Oakville & Milton a call at 1-844-994-0442. Our experienced designers can handle all of the design to the printing to give you the best-finished project you’ll ever set your eyes...

Read More

Tips For Choosing A Readable Type

Tips For Choosing A Readable Type

Posted by on Jun 3, 2016 in Tips | 0 comments

Choosing the right type for your project is a lot harder than it actually sounds, and can delay the readiness of the final product by a considerable amount of time. The right type can make a newsletter or other promotional material incredibly attractive, or can actually deter the audience from reading. In addition to being attractive, in keeping with the brand’s theme, and in a size that allows all the content to fit within the predefined parameters, it also needs to be readable. This can be a tricky balancing act, with many designers not quite sure how to manage and incorporate all those necessities. There are a number of factors that need to be kept in mind when choosing the typeface and layout for the text used in your promotional materials or in your next design project. X-Height The x-height specifically refers to the size of a lowercase “x” in any given font, and is one key factor in determining the overall look of the typeface you’ve selected. Simply put, the larger the x-height the denser the type will appear. Fonts with a huge x-height are very difficult to read, and fonts with a low x-height often unattractive. The trick is finding an x-height that is easily legible and aesthetically pleasing. Tracking Tracking is the spacing between characters. Normal tracking is ideal, because it is how the human eye is accustomed to reading typefaces. It is how the eye expects to view the words as they are set out on the page. Any variation from normal, narrow or expanded for example, make it harder for the reader to consume and understand the material, and can serve as a deterrent from further reading. Serif or Sans Serif The choice between serif or sans serif can also make or break your project’s overall readability. Serif fonts are traditionally easier to read when it comes to large bodies of text. This is likely because a serif font naturally draws the eye from one character to another in any given text, where as sans serif can slow the reader down. Keep in mind, serif fonts that are overly pronounced will also be hard...

Read More

3 Fun Design Projects

3 Fun Design Projects

Posted by on May 27, 2016 in Tips, Trends | 0 comments

Every one loves checking the mail and finding a fun and unique piece of promotional material. It helps the company stand out from their competition, and actually encourages you to keep the promo material around your home or office for longer. In many offices, cleaver and creative promotional items are often displayed in prominent places to help staff easily access contact information. This has the added benefit of being visible to their consumers as well, increasing your brand’s reach by quite a lot. Boring, plain, and uninspired flyers and brochures tend to be discarded the moment they are read, if they are read at all. By investing in a fun design project, you can help your brand’s message reach a larger portion of the market, and you can ensure that those advertising dollars were not wasted on something that will be recycled in short order. The NEPS team has three examples of fun design projects your company should consider for your next marketing campaign. Sampler Packs For design companies, a sampler pack is one of the best ways to get your brand’s message out there, and to create something showing off your skill and talent. Sending out packages of cards to businesses containing fun messages written in a variety of beautiful fonts encourages your target audience to pay attention to what it is that you do, and to share this with others. For one company, sending out these packages resulted in many of the recipients sharing them on social media, clearly impressed with the skill involved in their creation. Sampler packs with stylized cards could also be considered art in and of itself, which will encourage your customer base to display your advertising material in prominent positions, pinning them to walls or even displaying them on their desks. Calendars These design projects are sure to catch the eye of your audience while providing them with something fully functional 365 days per year. Opt for clever designs, eye-catching colours and make them equally as function to ensure maximum usage. Wall calendars are a great way to get your brand on the wall and in plain sight of the entire office,...

Read More

The Correct DPI for Printing

The Correct DPI for Printing

Posted by on May 13, 2016 in Tips | 0 comments

  As we know, when it comes to printing there are TONS of factors that come into play. We’ve gone over a lot of crucial printing setting like file type, colour types and typography. This week our NEPS blog will focus on DPI (dots per inch) and what that means for your print files.   What is DPI? DPI stands for dots per inch. It is often interchanged with the term PPI (pixels per inch). While both mean the exact same thing, DPI is the most commonly used term. The DPI of a project will determine the clarity of the print document. The higher the DPI the sharper the image; there will be more data transferred during printing therefore the image will be cleared. Why does DPI matter? If you have a document that is 300 DPI there will be 300 dots (of ink) transferred to the paper per square inch. If the document is only 100 DPI there will only be 100 dots (of ink) transferred. This will cause the image to lose data thus losing clarity and sharpness. What do I set my DPI as? This really depends on the type of project and how far away it will be from the end client/consumer. If it’s a print product that consumers will hold in their hand (such as a brochure or a flyer) the DPI should be no less then 300 DPI. If it’s something that will be viewed from afar (like a billboard) then a DPI of about 20 should suffice. Below is a chart that can help you decide what DPI you should set your document at Viewing Distance DPI 2ft 300 5ft 150 10ft 60 50ft 12 Avoid having to worry about file types, colour codes and DPI by having our NEPS print and design experts handle your next project. NEPS is a one-stop print shop serving the Mississauga and Toronto Area. Give us a call at 1-844-994-0442 or contact us online to get started on your next print...

Read More

A Guide to Adobe File Types

A Guide to Adobe File Types

Posted by on May 6, 2016 in Tips | 0 comments

Last week our NEPS blog discussed the main three file types when sending digital files. When it comes to designing print materials there are a few main program that most designers use, and they all belong to the Adobe family. Adobe is the largest creator of digital editing applications. Each program is completely unique and provides different functions and file types. It’s important to know when these files are necessary and what each file means- and this is why our NEPS team has created this handy guide.   Adobe Photoshop – PSD Files   PSD files are probably the most common design file type that you’ll come across. Although Photoshop was first created as a photo editing software thousands of designers use it for a lot of other purposes. Photoshop is so versatile that a lot of people just use it to create their print materials, even though Adobe has a whole separate program for that as well! PSD files give a user access to the direct Photoshop document, meaning anyone with the file has access to edit everything in the file- fonts, colours, photos, layout etc.   Adobe Illustrator – AI Files   The other main design program is Adobe Illustrator. The Illustrator program is geared more towards graphic and web artists- people creating original content for digital distributions. It’s important to note that this program is geared towards digital. AI Files are created with a special algorithm so that these files can be resized to any size and not lose quality. This is much different PSD files as Photoshop uses pixels- any file you stretch/resize that is in pixels will look blurry and low quality.   Adobe InDesign – INDD Files   Although not as commonly used, this program is geared specifically to creating print products. InDesign allows users to create print materials while setting up margins, layout options right from their presets. The great thing about InDesign is that users can easily add pages to their file if they’re creating bigger documents such as a book or magazine.   When it comes to design programs, these are the main three programs that anyone working with print...

Read More