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Using Texture to Make Memorable Print Marketing

Using Texture to Make Memorable Print Marketing

Posted by on Dec 19, 2016 in General Blog Posts, Trends | 0 comments

It’s imperative to make your marketing materials stand out. Your marketing materials should strive to be different so that you can get an edge over the competition. Many printed materials such as brochures, business cards and postcards don’t have anything unique that separate them from the competition. Incorporating textures into your designs is a great way give your marketing materials a visual and tangible edge that won’t be forgotten. Incorporating textures into your materials can dramatically increase engagement. Customers are drawn to things that they can interact with, and having a textured finish encourages people to touch and take the print material. Below is the NEPS design team’s favourite ways to incorporate a texture into your design. Foil Stamping Foil stamping is a process in which a metallic foil is transferred onto print material using a heated die. This is sometimes referred to as “dry painting” as there is no ink used. There are over 5 different types of foil that can be added to your materials. Not only do foils create a smooth texture, but the contrast between the paper and the foil stamped area will certainly wow anyone. Embossing Embossing refers to a process in which an impression is made into the paper. The imprint on the paper creates a texture based on the design that was chosen. This can be used with the foil to create an embossed foil stamp, or creatively in other ways, such as an embossed texture. Having the right print materials can ultimately benefit your business, and your bottom line. Visit NEPS online and use our self-checkout system, or call us at 1-844-994-0442. NEPS is your one-stop print shop in the Mississauga area; we provide print services to over 5,000 clients! Our monthly blogs provide industry insight and tips on how to improve your next print...

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3 Fun Design Projects

3 Fun Design Projects

Posted by on May 27, 2016 in Tips, Trends | 0 comments

Every one loves checking the mail and finding a fun and unique piece of promotional material. It helps the company stand out from their competition, and actually encourages you to keep the promo material around your home or office for longer. In many offices, cleaver and creative promotional items are often displayed in prominent places to help staff easily access contact information. This has the added benefit of being visible to their consumers as well, increasing your brand’s reach by quite a lot. Boring, plain, and uninspired flyers and brochures tend to be discarded the moment they are read, if they are read at all. By investing in a fun design project, you can help your brand’s message reach a larger portion of the market, and you can ensure that those advertising dollars were not wasted on something that will be recycled in short order. The NEPS team has three examples of fun design projects your company should consider for your next marketing campaign. Sampler Packs For design companies, a sampler pack is one of the best ways to get your brand’s message out there, and to create something showing off your skill and talent. Sending out packages of cards to businesses containing fun messages written in a variety of beautiful fonts encourages your target audience to pay attention to what it is that you do, and to share this with others. For one company, sending out these packages resulted in many of the recipients sharing them on social media, clearly impressed with the skill involved in their creation. Sampler packs with stylized cards could also be considered art in and of itself, which will encourage your customer base to display your advertising material in prominent positions, pinning them to walls or even displaying them on their desks. Calendars These design projects are sure to catch the eye of your audience while providing them with something fully functional 365 days per year. Opt for clever designs, eye-catching colours and make them equally as function to ensure maximum usage. Wall calendars are a great way to get your brand on the wall and in plain sight of the entire office,...

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Digital vs. Traditional Packaging Print

Digital vs. Traditional Packaging Print

Posted by on May 20, 2016 in Trends | 0 comments

Digital printing brings incredible value to the packaging industry, especially when compared with traditional print packaging. However, the industry at large has been slow to adapt the technological advances that digital print can bring. The packaging industry tends to be slightly more conservative than others, as it has been slow to incorporate any changes to help it advance to a digital future. As some companies adjust to these new digital trends, others will need to learn how to adapt the required technologies in order to remain competitive in this growing marketplace. Digital Labels Many companies, now consider digital printing to be mainstream, and have adapted their printing methods accordingly. There are a number of benefits to using digital labels, including being able to change the design significantly faster than with traditional methods. In fact, some companies use digital labels as a form of art, relying on the intrinsic beauty of a label to inspire consumers to purchase the product. Trends In Packaging Now more than ever brands need to distinguish themselves from their competitors. When it comes to available brands for any number of products, consumers now have more choice than ever before. The type of packaging can convince a consumer to try a new product over their traditional brand when they arrive in store to make their final purchase. As the market evolves, so does the need for packaging to follow suit. Consumers want packaging that engages and appeals to all of their senses, and indicates that the packaging as well as the product reflects what is important to them. Packages showing that they are environmentally friendly, recyclable, as well as being visually stunning are all important factors to consumers when choosing a product. If you’d like to learn more about how digital printing can ultimately benefit your business, and your bottom line, contact NEPS at http://www.neps.ca or call 1-844-994-0442. NEPS is your one-stop print shop in the Mississauga area; no print project is too big or too small! Neps posts weekly blogs about the print industry and provides tips to maximize printing...

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Embossing or Debossing

Embossing or Debossing

Posted by on Mar 18, 2016 in Business Cards, Trends | 0 comments

Custom letterheads and textured paper are some great ways to improve your stationary, but taking it one step further will really separate it from the crowd. At New Era Print Solutions we offer many modern finishing services that will bring your stationary to the next level- one of our favourite unique finishes is embossing and debossing. Embossing is a technique where pressure is applied on a specific area of the paper, causing the area to “stick out.” First we print ink onto the paper, then use a special die tool to press the printed area out of the paper. This causes the printed area to stick out, and it is now embossed.  Debossing is a very similar technique but the last step is reversed. Instead of the ink being pushed to stick out, the ink is pushed into the paper, causing it to sink inward . The embossing effect doesn’t have to be limited to inks and printing either. It can also be a great way to add some texture to your material; clients are often finding unique ways to incorporate embossing into their print- patterns, logos, framing, and more. These techniques can be performed on most types of paper but will have a different effect depending on the thickness of the paper. Thin sheets give more detail in the designs, but because the paper is thin, it’s easy for the die to rip the paper during production. Thicker sheets are less likely to break and the detailing effects are more subtle than on thin sheets. If you’re not sure which type of paper would suit your embossing or debossing project, one of our NEPS associates would be happy to show you the different options available. NEPS is your Mississauga area one-stop print shop. With our extensive background in the print industry we are able to provide quality work and fast turnaround for all your printing needs. Visit our website and use our convenient self-checkout service to place an order or give us a call at...

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Why Typography Is Important

Why Typography Is Important

Posted by on Mar 14, 2016 in Trends | 0 comments

    Typography is often overlooked, but is one of the most essential parts of a design and layout. When designing a logo, brand or print material, it’s extremely important to keep typography in mind; your logo or brand should be designed around the typography. When our NEPS in-house designers start a project we always make sure that we pick the right type, as it’s an essential part of the presentation of your brand.  Here’s some reasons why typography is important:   Typography Attracts The right font can attract attention to your product or design; more than a photo. The design, colour and style of the font should convey the message and essence of your product and set the tone for your brand.   It’s Your Message Your text is how you’re going to communicate your product to your brand; through a logo, text description or just simply text design. Making sure you choose the right font, size and colour is important, as this is how your customers will interact with your brand. If something is hard to read you risk miscommunicating your brand.   It establishes importance    Using different font types, sizes and colours easily lets your audience know what the most important information is by simply looking at it. Using different fonts makes it easier for readers to follow posters, business cards or brochures, as they know exactly where the important information is.     It creates a cohesive brand Typography used throughout your brand creates a unified visual that your customers will remember. Keeping it cohesive allows your customers to identify your brand based on not only your logo, but how you’ve incorporated typography into your marketing materials. Typography allows you to create brand recognition that goes beyond your logo. While it is important to choose a type for your logo that is unique and memorable, it’s just as important to make sure all your marketing materials are the same way. Here at New Era Printing Solutions, we make sure that all the print designs we create are true to your brand and vision. Reach out NEPS, your one-stop print shop for your next design...

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Importance of Good Business Card Design

Importance of Good Business Card Design

Posted by on Feb 26, 2016 in Business Cards, Business Ideas, Trends | 0 comments

  A business card can be considered one of the most vital parts of marketing. Since business cards are going directly to potential clients, make sure that your business card is simple, informative, striking, and memorable. We’ve created a list of tips that will help you craft the best-looking business card for your brand. 1. Keep it simple – Keeping your business card simple is key. Only have crucial content on your business card. This goes for the design of the card as well; use solid colours or a subtle pattern for the background of your card, using images will make your card look really busy. 2. Your card should brand you and your services – Anyone looking at your card should be able to find out who you are in seconds. If a client has to read or put effort into figuring out what your services are, then your card isn’t effectively communicating that. Put a small but effective description on your card to remind future clients what your services are; Neps – Print and Design services. 3. Add Bells and Whistles – Your card should stand out from competitors and other cards. Thousands of business cards are exchanged daily and you want to make sure that yours sticks out from the rest. Add a premium feature to your card such as a UV Coated High Gloss Shine or a Matte finish. 4. Use both sides – Your card should continue the branding and design of your business. Place the logo on one side of the card and all of your contact information on the other side. This avoids clutter but still allows you to include all the crucial information and have your logo stand out on it’s own. Business cards are the first and last impression of your business. When a potential client walks away from a meeting, your business card is the next best form of marketing. Making sure your card stands out and reminds your client about why your business or services are the right choices for them. Ready to implement these ideas into your next card? Visit our site for an instant quote on...

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