It’s imperative to make your marketing materials stand out. Your marketing materials should strive to be different so that you can get an edge over the competition. Many printed materials such as brochures, business cards and postcards don’t have anything unique that separate them from the competition. Incorporating textures into your designs is a great way give your marketing materials a visual and tangible edge that won’t be forgotten.
Incorporating textures into your materials can dramatically increase engagement. Customers are drawn to things that they can interact with, and having a textured finish encourages people to touch and take the print material. Below is the NEPS design team’s favourite ways to incorporate a texture into your design.
Foil stamping is a process in which a metallic foil is transferred onto print material using a heated die. This is sometimes referred to as “dry painting” as there is no ink used. There are over 5 different types of foil that can be added to your materials. Not only do foils create a smooth texture, but the contrast between the paper and the foil stamped area will certainly wow anyone.
Embossing refers to a process in which an impression is made into the paper. The imprint on the paper creates a texture based on the design that was chosen. This can be used with the foil to create an embossed foil stamp, or creatively in other ways, such as an embossed texture.
Having the right print materials can ultimately benefit your business, and your bottom line. Visit NEPS online and use our self-checkout system, or call us at 1-844-994-0442. NEPS is your one-stop print shop in the Mississauga area; we provide print services to over 5,000 clients! Our monthly blogs provide industry insight and tips on how to improve your next print project.